Marketing to a Scanning Society « Get Scrappy
Marketing to a Scanning Society
Today we are marketing to a Scanning Society – a society that embraces, even participates, in more topics and conversations than ever before — but, when distilled to our basic human nature (and brain power), do we actually only remember and truly care about a handful of things?
Just how much do you, or they, remember?
*As published on Upmarket, June 21, 2012
About Michelle Fitzgerald
A product evangelist with over twelve years of traditional and emerging marketing experience. Provides FT and PT consultative services to the startup community to help brands develop a better understanding of what drives results (analytics), what drives connections (branding/PR/social media) and what drives revenue (performance marketing/media). Past and current work experience includes Tout, StyleStalk, iCharts, MyBuys, Zinio, Yahoo!, the LA Times and CareerBuilder. Michelle also publishes ebooks, regularly contributes to Upmarket Magazine, speaks at industry events and guest blogs.
Not sure if this is all the article or just a snippet. But….the question is very appropriate.